Nicole Pritchard, design executive. I have 15+ years in strategy, product design and user experience. I’ve led design and research organizations of 60+ people across social commerce, consumer technology and AI shopping experiences.

I lead design orgs and still build the work.

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I lead teams by doing the work alongside them.

I'm Nicole Pritchard, a design executive based in Chicago. I started as an industrial designer making physical products like homewares.

I've led a 60+ person design and research organization at Gap Inc., grown GoodRx design from 10 to 40 and launched 10+ MVPs. I partner with business leaders on strategy and still work in the file and the code.

LinkedIn Résumé (PDF)

What I do

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